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Permission Based Email Marketing Vs. Other Marketing Methods
by Arthur Antigone
Permission based email marketing is the fastest growing segment of email marketing. More and more companies large and small are discovering that email is one of the most widely used tools for communicating today. Because of this email marketing is rapidly gaining in popularity and success.
Permission based marketing is one of the most successful email marketing tools because it connects business owners with customers interested in commercial advertising. When you use permission based marketing, you can rest assured you will contact thousands of consumers interested in buying your products and services.
The Possibilities of Permission Based Marketing
Permission based marketing allows you to reach potential customers based on several demographics. You can seek out customers based on age, income level, buying habits, occupation, interest categories and more. Most consumers on targeted subscriber lists have willingly provided some or all of this information to list owners. This tells you what potential customers are looking for and whether you can market your product to them successfully.
Permission based marketing or opt in marketing ensures you won’t Spam potential customers that aren’t interested in receiving advertising email. This is the biggest difference between permission email marketing and other forms of advertising. Bulk email marketing is not as popular as opt in marketing because many consumers simply delete bulk email messages. Most bulk email is also recognized as Spam, and usually filtered out by potential customers ISP. Worse, your ISP could stop your service for sending out unsolicited emails.
Companies large and small are jumping on the permission based marketing bandwagon, and for good reason. Consumers are more and more likely to turn to the Web than retail outlets to make large purchases. It is important you set up a strong Web presence to take advantage of these trends. Here are some added benefits of permission based email marketing campaigns:
- You can single out niche populations of consumers to market your products and services to.
- Most consumers who opt in are interested in hearing about your products and services.
- Permission based marketing is far less costly than traditional forms of advertising.
- You can set up an effective email marketing campaign in hours or days.
- Most permission based marketing tools require little to no experience.
If you plan to develop a significant Web presence, you must familiarize yourself with permission based marketing. With more than 60 percent of all consumers buying on the Web, it is important you create and maintain a strong Web presence. Permission based marketing is one easy and effective way to do so.
Recommended Permission-Based Email Marketing Software
We use and recommend permission-based email marketing software IntelliContact. IntelliContact makes is very easy to create, send, and track professional permission-based emails newsletters, surveys, and autoresponders.
If you are are looking for a solution to your email marketing and list management software needs we recommend IntelliContact. You can learn more about IntelliContact here.
