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Opt In Email Marketing

by Arthur Antigone

Opt in email marketing is one of the most efficient ways to increase profits and gain new clients. What is opt in marketing? “Opt in” is simply another term for permission based email. This means sending email marketing messages to people that have given their permission to receive commercial email. Why is this important? It saves you a lot of trouble sending your message to a person that doesn’t want to buy something from you.

Opt in direct email has many benefits over traditional unsolicited email marketing. One reason opt in marketing is so successful is that recipients elect to receive commercial email. This means your message goes to thousands of clients that want to receive it, rather than those who do not.

Benefits Of Opt In Marketing

As mentioned above, opt in email marketing ensures that your message goes to people that want to receive commercial email. This means customers are more likely to read than delete your messages.

Apart from sending your own opt in email you can rent opt in email marketing lists. Companies provide lists of audiences that have elected to receive commercial email. For a small fee the managing company will send your offer to a targeted list of consumers. This is a much safer way of sending your message than bulk mailing, because you don’t have to worry your ISP might be canceled. Opt in email marketing is a good alternative to Spam in this sense, because customers agree to have mail sent to them by opting in.

Creating A Successful Opt In Email Marketing Campaign

Once you decide to use opt in email marketing you then have to create a marketing message that will successfully attract candidates to your site. Your message must first be targeted and directed. You should know the audience you are sending your message to and understand the need they want you to fill.

Next you’ll need to make sure your email message provides the recipients with a call to action. Your opt in marketing campaign will not be successful unless you provide a clear call to action! To do this your message should include the following:

• Personal greeting.
• Well-defined message that tells the recipient exactly what you want them to do and how to do it.
• Clear and directed language that is not confusing and steps to take that are easy to follow.

One of the biggest mistakes opt in marketers make is providing too many links or other distractions in their message. Remember your recipient will spend less than a minute, possibly less than 30 seconds reading your message. You want to keep your message clear and to the point so they know right where to go when buying.

Recommended Opt-in Email Marketing Software

We use and recommend an opt-in email marketing product called IntelliContact. IntelliContact makes is very easy to create, send, and track professional opt-in emails newsletters, surveys, and autoresponders.

If you are are looking for a solution to your email marketing and list management software needs we recommend IntelliContact. You can learn more about IntelliContact here.