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Email Newsletters

by Arthur Antigone

Email newsletters are rapidly becoming one of the most popular email marketing tools today. Newsletters are popular for many reasons, but the primary reason is they work. Consumers like to get informative information and often buy from advertisements and links placed in e-newsletters. Here are just a few of the benefits of using newsletters as an email marketing tool:

• Email newsletters allow an informative method of communicating with present and potential customers.
• Newsletters are effective for turning potential customers into paying clients.
• Newsletters provide a unique forum for collecting information about future and present customers.
• Newsletter are inexpensive to produce and efficient tools for selling.
• You can automate subscriptions to generate newsletters quickly and easily.
• You can create your own newsletter or have someone create several for you for a small fee.

Creating Email Newsletters

There are many different ways to create an email newsletter. The easiest is to create one free. This is a good choice if you have a small customer base. To get started, you’ll need to first collect prospective customers names and email addresses. Usually this is accomplished from a quick and easy form on your website.

You can then use an email program like Outlook to create a list or send blind copy emails to people. Remember when sending a newsletter to multiple people you don’t want to email them. BCC will allow you to send to multiple users without telling everyone who is on your list. Again the key here is allowing customers to feel like you are personalizing your messages.

Creating a newsletter is easy. There are dozens of free templates on the web. You probably even have a free template or two in your computer, especially if you use Microsoft Word. If you are a bit camera shy, you can always hire someone to create your newsletters for you. There are many sites on the web including elance.com where you can get freelance contractors to create newsletters and other marketing media for a reasonable fee. We recommend using the IntelliContact email newsletter software.

Once your subscriber list starts to grow you will probably want to automate your lists. Otherwise you will spend too much time managing your lists. There are many email list manager programs available on the web. Look for one that allows you to send email using HTML and Text. This will ensure all your customers are able to read your emails regardless of their PC’s speed and ability.

Recommended Email Newsletter Software

We use and recommend permission-based email newsletter software IntelliContact. IntelliContact makes is very easy to create, send, and track professional permission-based emails newsletters, surveys, and autoresponders.

If you are are looking for a solution to your email marketing and list management software needs we recommend IntelliContact. You can learn more about IntelliContact here.