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Email Marketing Tools and Techniques
by Arthur Antigone
Email marketing can be one of the most efficient and productive ways to market your products and services. Millions of people access the Web every day. Billions of people check email. Email marketing is efficient when it sends a specific message to the reader. There are several steps you need to take to make sure your reader is clear about the purpose of your message.
There are many email-marketing tools you can use to send a clear message to potential customers. Some of the more common include:
- Newsletters
- Special Offers
- Bonus Deals
- Invitations
- E-guides
- Keep in Touch
Benefits of Using Email Marketing Tools
Most people searching for a good deal when shopping on the web. Many will look for free services or information. Sellers that offer customers something for nothing are more likely to realize higher profit margins than those that rely on traditional marketing techniques. One way to entice your customer is by offering them free information via newsletters.
Newsletters are a brilliant tool for keeping your visitors up-to-date about your products and services. You can also use newsletters to market new products or services to customers or get your customers to click on affiliate links. Newsletters can also provide consumers with valuable information. Consumers are more likely to remain loyal to a vendor that offers them regular updates and informative articles than one that doesn’t. This is where a well-written newsletter comes in.
You can also send your customers special offers including discounts or coupons for your services. Most people will take advantage of special offers sent via email if they are valuable and worthwhile. You should keep in mind that people are interested in a real value, not a token coupon.
E-guides are similar to newsletters. They provide comprehensive information to your customers via e-mail. Usually a guide is a bit longer than a newsletter. The benefit? You provide your customers with more information, but also have more pages with which to market your products and services to customers. In some cases your customers may be willing to pay a small fee for an informative guide.
You can also invite your customer to sample your products or services, or visit a special event, seminar or conference through email invitations. These work well for anyone in the service industry. Remember the most important advantage of email is it allows you to stay in touch with current and future customers.
Recommended Email Marketing Tool
We use and recommend an email marketing product called IntelliContact. IntelliContact makes is very easy to create, send, and track professional B2B emails newsletters, surveys, and autoresponders.
If you are are looking for a solution to your email marketing and list management software needs we recommend IntelliContact. You can learn more about IntelliContact here.
