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Email Marketing...Do's & Don'ts

by Dan Farrell

1. Make sure all your email recipients are opt in or double opt in.
This means that they have subscribed to your ezine, newsletter, report or e-course.

2. Always provide an unsubscribe link

3. Always sign each email with your name, address, company (if any),
telephone # and email address. This will ensure you are never accused
of spam or at least you will be found innocent.

4. Keep the email short, with each paragraph 5-10 lines at most. People
are in a hurry and they scan most email so make sure your email has the
most important point in the first sentence of each paragraph.

5. Create a compelling or interesting subject line. You want your email
opened at the least. Good headlines aren't hype of over-stated, simply
what the benefit the reader will get for opening and reading your email.

6. Format every email to 60-65 lines. This ensures your email won't look like:

when you send an email

make sure its properly formatted with 60-65 characters

per line

with a 'hard return' so it

looks even and professional.

I use a great program called Ezine Fire that has a file and format that will
scan your email for possible words that will trigger filters and insert a space,
apostrophe...etc in text or html.

You can sign up for free at:

http://www.ezinefire.com/Home/redirect.php?master=1364

7. I like to use P.S. in many of my email ads. People tend to scan and read the P.S.
if nothing else.

8. Try to add your personality to the email text. People want to associate
with those that seem real and sincere. Don't come across another salesman trying to
sell them something.
Create good quality content and use a resource box that has your name, email address
and a blurb about a product your pitching. The best way is to get them to subscribe or
email for something free, related to the topic of your ezine.

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Dan Farrell is the author of "Unlock Email Marketing Secrets". You can pick up a free copy at:
Email Marketing

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