Email Marketing Software Resource

Your Newsletter: The Basics
Everyone today is information hungry, but always in a hurry. How you display your content within your newsletter can capitalize on this assumption.

Why Email Marketing Matters
In short, email marketing matters and if you're not sending out at least monthly email newsletters to your subscriber base, you should be.

Email Marketing Software Metrics
This article discusses which information to gather, how to calculate the "baseline" results for a mailing, and ways to track your overall performance over time for your email marketing campaigns.

Ways to Build the Size of Your Lists Using Email Marketing Software
This article talks about some of the ways you can use your interactions and marketing efforts in the real-world to help build your email marketing lists.

B2B Email Marketing Rules
These ten rules are a must read for you *before* you click 'Send' on your next business to business opt-in email marketing campaign.

Techniques for Effectively Using Email Marketing Software
Email marketing when used correctly, can be one of the most effective marketing techniques around. This article breaks down the basics.

Revisiting the Email Newsletter
It's not you, you, you. It's them. Forget case studies and press releases. Educate your prospects and subscribers in your opt-in email newsletter with the information they want.